The real estate market is heating up, and if you’re planning to sell your home, the competition is fierce. With more listings hitting the market, standing out is more important than ever. So what’s the one thing that can make or break your sale?
Pricing Your Home Right from the Start.
It may be tempting to list your home at a higher price, hoping to “test the market” or leave room for negotiation. But in today’s data-driven world, that strategy can backfire—fast. Overpricing often leads to a stale listing that sits unsold, causing buyers to question what’s wrong with it. And the longer a home sits on the market, the less likely you are to receive your asking price.
Buyers Today Are Informed and Discerning
With instant access to online listings and neighborhood comps, today’s buyers know exactly what homes are worth in your area. If your home is priced too high—even if it’s beautifully updated or in a great location—it can be overlooked in favor of better-priced options.
The First 30 Days Are Critical
The initial days after listing are your golden window. Homes priced correctly from the start typically sell faster and closer to (or even above) asking price. Homes that linger may require price cuts, and that can chip away at your negotiating power.
So, How Do You Know the Right Price?
The key is working with an experienced agent who provides a Comparative Market Analysis (CMA)—a detailed report on recent sales of similar homes in your neighborhood. A good CMA takes into account local trends, condition, upgrades, and timing—giving you the insights you need to price competitively.
Stay Open and Objective
It’s natural to be emotionally attached to your home. But being realistic, open to feedback, and willing to adapt can be the difference between a quick, profitable sale and a frustrating experience.